Michelle Farina Agency
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Connecting People to Information

A Passion to Help

For nearly 30 years, I've advised, hugged, and helped people in Western New York on one of their most important decisions: their Medicare Health Insurance. 

Ask Michelle

Expertise You Need

I am an expert when it comes to Medicare. For nearly 30 years I have worked in the Health Insurance profession connecting one person at a time to the coverage they need, I am AHIP certified (America's Health Insurance Plans.)

United By A Common Goal

Whether applying for Medicare Insurance or navigating the NYS Marketplace, it is stressful and wrought with complications.  We work together to find and secure the coverage our clients need.

No Charge, Just care

Sometimes things change. A prescription, a doctor, a diagnosis. I remain one call away. Always. So proud of my All Star Clients with whom I share a 15 year history.

"Michelle not only connects the dots, she is my guide and lifelong health insurance advocate." 


Gail Montedoro, Lockport NY

Meet Kelly Rowley

 

Helping people navigate Medicare isn't just my career—it's my calling. I genuinely love taking the confusion out of Medicare and helping each person find the plan that best fits their unique healthcare needs, budget, and lifestyle. There is no one-size-fits-all solution, and I believe everyone deserves personalized guidance they can trust.

I have been incredibly fortunate to be mentored by Michelle Farina, whose knowledge, experience, and dedication to serving others have shaped the way I approach every client interaction. I am forever grateful for the time she has invested in teaching me and sharing her expertise. Her mentorship has given me the confidence and knowledge to help the people who need it most, and I strive every day to carry that same level of care, honesty, and compassion into my work.

Seeing the relief and confidence on a client's face after we've found the right plan is what makes this work so rewarding. Every day, I have the opportunity to make a meaningful difference in someone's life, and I truly feel blessed to have found a profession that allows me to serve others while doing something I love. For me, Medicare isn't just about insurance—it's about building relationships, earning trust, and helping people feel supported during an important stage of life.

A Welcoming Place

We pride ourselves on creating a space that is comfortable and inviting, with areas for private conversation. We have moved to a new location as of 1/2025: 6995 Transit Road, East Amherst, NY.

Connecting in Western New York

The City of Good Neighbors

Michelle Farina has been connecting with people across Western New York for 25 years. Sharing her healthcare expertise through various media outlets, conferences and workshops in Erie and Niagara Counties. Enjoying some of the best music festivals, theaters and restaurants the region has to offer. And giving back to the community. 

Buffalo Western New York

Erie and Niagara Counties showcase WNY's many gorgeous waterfronts.

Michelle connects the dots on Medicare Insurance Plans.

Michelle Farina Agency is conveniently located in Western New York.  


6995 Transit Road, East Amherst NY 14051  

Please note this is a new address as of 1/2025


PH: 716.346.5600


There is no cost for our services. Ever.

Copyright © 2026 Michelle Farina Agency - All Rights Reserved.

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